What makes it different than your competition?
Anita Roddick the founder of The Body Shop made this statement many years ago; “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you are different, you will stand out.”
What will you do to truly make your business different than your competitor?
What can you do today that will truly differentiate you from your competition?