What type of an organization do you work for?

Is it one that enhances your life?

Does it enhance the value of your customer’s/client’s life?

Richard Branson has said that the Virgin brand is not a product like Coca-Cola. He believes that his organizational brand is an attitude. It’s an attitude about giving customers a better time and better value. He goes on to say that it is about delivering their products or services to their customer’s in a fun way.

When I read this it made me stop and ponder about the way I conduct business.

What is one way that you can create more value for your customer’s or client’s?

Can you help your customers/clients have a better time as well?