Are you analyzing the return on your marketing costs?
Are you reviewing the repayment from your business expenses?
On May 15th, General Motors announced that it would stop advertising on Facebook. The decision was based on the fact that they have found that their ads did not have the impact they had hoped for.
This is a powerful statement for all businesses to consider. This is because if a major company like GM has doubts about their advertising on Facebook, it is a sign that all businesses must re-evaluate their marketing ways and view the results in greater detail.
When will you evaluate your marketing expenses versus the results?
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