Are you aware of the words that you are using?
As a professional you need to be aware of particular words that can turn others away from you and your product or service.
I am going to start with one that has caused me great difficulty is the word is ‘frankly’. This word sounds deceitful or dishonest. If you were to say ‘quite frankly’ it will make people suspect you even more. The next word you need to be aware of is the word ‘honestly’, as it is almost always followed by a tall tale or a lie.
For the sales people that are reading this (and by the way we are all selling something to someone) I give you this question; ‘Are you prepared to order today?’ Talk about a distasteful question! I say that because if you have to ask for the order you haven’t built up enough rapport with your potential client and you don’t really know what their needs are.
I hope this has given you some insight as to how much you need to watch you words and your questions.
My final question is; when are you going to take action to improve your choice of words?
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