Are you giving your clients what they want?
Sometimes I think many businesses have a ‘sales prevention’ department.
Why would I say that? It has become obvious to me that some businesses don’t understand that when people want to do something they want to do it now. The latest example of that is my bank. I am starting a non-profit organization and we will be fund-raising. I was informed that if I wanted to make deposits that there would be a ‘number’ of forms to fill out. Well you may not think that is a problem – but I do.
Just think about it. Two of the members of our organization will have to go to the bank. We will have to speak to a bank official for at least half an hour, while we fill out the banks documents. It appears that the only ones getting paid for their time is the bank staff. What about our time?
It is the same with your customers, you need to find ways to make the buying process enjoyable or less time consuming. Then the clients will get what they want.
What is one step that will move you closer to giving your clients what they want today?
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