Are you happy with your existing product or service lines?

Are you a little too comfortable with them?
I ask this question because of past business experience and what has been going on in the business world. You may think that has nothing to do with you. May I suggest you think about this a little more?
I say that because if you want to be a leader in your industry you need to keep on improving in all aspects of business. Over the past months I’ve written about many companies that were very strong a few years ago that no longer exist. The whole premise of this blog is a comment written a couple of days ago. It was from Carmi Levy an independent technology analyst who stated that “Apple risks falling into a black hole if it gets too comfortable with its existing product lines and simply bumps up the specs every year or so.”
If one person thinks that about a company that is growing faster than most companies, what does the statement say about your company? Let me give you some assistance. Here is the same statement and you can enter your company name. How do you feel when you say this?
“____ risks falling into a black hole if it gets too comfortable with its existing product lines and simply bumps up the specs every year or so.”
So what can you do today that will take you out of your comfort zone?

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