Are you taking the safe middle ground in business?
If you are – you need to read my comments.
As I write this the news about the death Steve Jobs of Apple has taken over the media. A question; do you think that all of what Steve Jobs and Apple did over the past decade was playing it safe? Of course not!
So why are you playing it safe. If you continue to act and look like your competition, then you will be considered to be the same as your competition. To my knowledge no one has made an impact on the world of business by playing it safe.
For years I have spoken about ‘marketing to the edge’. This is what you need to do now. It is all about finding your edgy proposition and promoting the heck out of it. How else will you ever be noticed?
To get assistance in ‘marketing to the edge’ contact me at 519-539-2267 or timothygibney@sympatico.ca. In the e-mail subject area please type ‘marketing to the edge’.
Why don’t you take the first step today?
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