Are you telling a gripping story to your prospects?
We all like to hear stories, especially ones we can relate to.
If you consider any TV program that has been running for a long time – it has a gripping story. Do you want your business to run for a long time? It will if people can relate to you and your story.
People tune in to TV programs that feature people struggling with the situations that they are placed in. This is good drama as the viewers can relate to this.
Have you ever thought of a gripping story that you can tell you prospects about why you do what you do? Remember this story must be carefully crafted so that it doesn’t become an ‘I am the greatest!’ brag session.
Can you imagine how much credibility you will build with your prospects?
Leave a Reply