Character is defined as the aggregate of features and traits that form the individual nature of some person or thing. What is the character of your business today? Whatever the character of your business is – it is going to …
No one wants to know about your solution to their challenge until they know that you deeply understand their situation. So how do you get to know what their challenges are? This is done by simply asking interesting questions. I …
“Oh boy, Gibney you’ve lost it now!” I am sure at least one of you out there is thinking that, but read on. Yes it is a tough time to be selling anything. People have cut back on their spending …
With money being tight – stir up your customers! Read more »
Ricky Gervais was the host of last Sunday’s Golden Globe Awards (January 16th). His performance has been analyzed deeply. Were his actions over the top? Was what he did different than what was expected? Was he objectionable to Hollywood’s stars? …
I can hear some of you saying, ‘I’m doing that already!’ My question then becomes, ‘Are you really adding value?’ The reason why I question that is because what you have been for years – is not necessarily adding value. …
Simon & Garfunkle wrote the song ‘I am a Rock’ many years ago. In one part of the song it states; “I’ve built walls, a fortress deep and mighty”At times as business owners we believe that we are this fortress. …
This is a very important question to answer, because if they are in a bad state of mind, do you think they will give any thought or consideration to what you are offering? Of course not! Remember that whatever your …
What is the attitude of your prospective clients? Read more »
In today’s local newspaper I noticed a business advertisement that spoke volume’s about how little imagination either the business owner or the ad sales person had when it came to creating an ad that would attract prospective customers. While there …
If you get your family, friends and/or colleagues together for a business name brain-storming session you may be more confused. First you should work through the following guidelines for choosing a business name. Then short-list the names that work for …
Nothing says “home” like the aroma of freshly baked bread, does it? On the other hand, is there anything less appealing than week-old stale bread? Even in business we have to be appealing no matter how long we’ve been in …
The smell of fresh oven-baked bread makes my mouth water. Read more »