Creating an ad is just more than putting your name on it, isn’t it? The other day I was looking at a publication and noticed that each company’s advertising had great pictures and a few slogans. The ads were so …
Have you differentiated your business in your advertising? Read more »
Recently I read about a very large national company that stated they lacked clear data about their customers. This type of admission should be an eye opener to all business owners or managers. The reason I say that is because …
When I talk about being undisciplined I am speaking about being disorderly or out of control. Let me give you an example; a close friend comes into your business and you give him a better price than an ‘ordinary’ customer. …
If you say no, I hope you will read on to find out that if a large company can suffer from this, so can your business or industry. In a recent article of The Globe and Mail (Canadian edition) the …
Do you have an identity crisis in your business or industry? Read more »
I am talking about intangible benefits that are additional to their purchase of your product or service. What do your clients get from you that is intangible? I raise this question because of an on-going situation my wife is in. …
What are the rewards for your customers for doing business with you? Read more »
If they aren’t why is it that there are more and more yellow page types of books arriving at my home on a yearly basis? Last week I threw away 3 of these editions of the 4 we had received …
If not, you have been blessed. The other day I decided to register a product on a web-site instead of mailing in the registration. What a disaster! It appears that they are so interested in finding out what type of …
Have you ever got frustrated when registering a product you purchased? Read more »
The considerations I am addressing are points or factors that will improve your advertising. The first one is believability. If it is not believable you may also be in trouble with more than your prospects. If it is not believable …
Do you know what the key considerations in advertising are? Read more »
This is a question that is asked many times and one that everyone has an opinion on. The other day my wife and I were at a birthday party of a good friend. A lady at our table spoke about …
It all depends on the type of listener you are, doesn’t it. If you are the boss/owner of your business you lead the way in teaching listening by example. How do you listen to your employees? I ask that question …