Is it one that enhances your life? Does it enhance the value of your customer’s/client’s life? Richard Branson has said that the Virgin brand is not a product like Coca-Cola. He believes that his organizational brand is an attitude. It’s …
Have you identified your weaknesses? We know that we have weaknesses, but should we concentrate all of our time on improving the weaknesses? I believe that we should improve on the strengths in our lives so that we deactivate the …
I once read that in order to get the attention of customers you have to do things that are polarizing. But what is polarizing? The definition that makes sense to me is to cause to divide into sharply contrasting groups. …
What are you doing to attract customers to your business? Read more »