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Category: business focus

Did you hear the one about an old man, a boy and a donkey who were going to town?

By Tim Gibney Posted on February 24, 2012 Posted in business focus, trying to please everyone

The boy rode on the donkey and the old man walked.  As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding. The man and boy thought …

Did you hear the one about an old man, a boy and a donkey who were going to town? Read more »

Is your positioning statement doing anything for your business?

By Tim Gibney Posted on February 13, 2012 Posted in business focus, positioning statement

You may ask; what is a positioning statement? A positioning statement provides focus for a business or organization. It is done so that those who work in your business know what is important and all of their decisions are made …

Is your positioning statement doing anything for your business? Read more »

What does the new movie ‘Contagion’ have to do with marketing?

By Tim Gibney Posted on August 22, 2011 Posted in business focus

It is my understanding that this upcoming action film is based on a threat posed by a deadly disease. It is my belief that there is a deadly disease that is permeating many business owners’ minds. I call this ‘thought …

What does the new movie ‘Contagion’ have to do with marketing? Read more »

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