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Category: Mission Statement

Are you affected by words?

By Tim Gibney Posted on July 8, 2016 Posted in Mission Statement, Southwest Airlines, words

Is it because the words used do not motivate you? I bring this up because of my concern over the words in Mission Statements used in many businesses that I call on. Let me give you a great example; ‘The mission of Southwest …

Are you affected by words? Read more »

Should your company move into a new business segment?

By Tim Gibney Posted on August 23, 2012 Posted in business focus, business structure, Cintas, Mission Statement

Is it possible to change from what you are doing now? Let me give you an example of a story I read recently. The Cintas Corporation who is primarily known for renting uniforms since its founding in 1968 has made …

Should your company move into a new business segment? Read more »

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