Did you know that the Fable of the Porcupine can help everyone that is in sale and marketing?
It was the coldest winter ever. Many animals died
because of the cold. The porcupines, realizing the
situation, decided to group together. This way,
they covered and protected themselves; but, the
quills of each one wounded their closest companions
even though they gave off heat to each other.
because of the cold. The porcupines, realizing the
situation, decided to group together. This way,
they covered and protected themselves; but, the
quills of each one wounded their closest companions
even though they gave off heat to each other.
After awhile, they decided to distance themselves one
from the other and they began to die, alone and frozen.
So they had to make a choice: either accept the quills of
their companions or disappear from the Earth.
Wisely, they decided to go back to being together.
This way they learned to live with the little wounds
that were caused by the close relationship with
their companion, but the most important
part of it, was the heat that came from the
others. This way they were able to survive.
Therefore:
The best relationship is not the one that brings
together perfect people, but the best is
when each individual learns to live with
the imperfections of others and can admire
the other person’s good qualities.
The moral of this story is that as business people we need to overlook the peculiarities of our clients, just as they overlook our peculiarities.
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