Do people really understand you?
Recently I went to a seminar and a number of the speakers began using a particular abbreviation.
At first I tried to figure out what foreign language they were speaking. I thought, “Why the abbreviation?”. For me this was frustrating then I realized that they were abbreviating a two word phrase.
But what about the people you are speaking to?
I honestly believe that many times people have not bought from a company due to the use of abbreviations or industry jargon. In fact in the early 80’s when I started to inquire about buying my first computer I left many businesses because the sales person started rambling off with many things I knew nothing about.
So the next time you are speaking to a client; be aware of the abbreviations or industry jargon you are using.
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