Do prospects dread their buying experience from you?
‘Of course they don’t!’ you are saying.
Let me give you an example. When prospects come into an automobile showroom there is a high uneasiness factor. One of the reasons is because of the layout of most dealerships. After you enter the showroom, you see that you are bordered by offices. It is almost as if you are surrounded by hunters. These hunters (the sales staff) have their guns aimed right at you. Is there any doubt of why so many people fear the automobile buying experience?
While you may not be in the auto business, do your actions come across as a hunter?
I say that because all businesses need to evaluate every aspect of organization from the customer’s eyes. This will help you understand if there are things you are doing that are hindering the buying experience.
A disorganized or messy office can have an impact on how much people will spend with your company. It is a proven fact that organizations that have do not care about the customer experience do decrease the value of what they are offering.
Have you ever conducted a customer experience audit to find out how you can improve your business? If not, contact us at 519-539-2267; we would be glad to be of assistance.
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