Do you have an identity crisis in your business or industry?
If you say no, I hope you will read on to find out that if a large company can suffer from this, so can your business or industry.
In a recent article of The Globe and Mail (Canadian edition) the new boss of Sears Canada stated that his business must tackle an identity crisis. This is what he said about his concerns;
- the stores are cluttered with merchandise
- marketing and promotions are ineffective, and they
- don’t offer the right products in the right market.
What does that have to do with you? In a word, everything! When was the last time you evaluated how your office or store is organized? When was the last time you assessed your marketing or promotions results? Are there other products we could offer that would be more favorably accepted?
The key to those questions is not in your answers, but in your customer’s or prospect’s answers.
The final question is; are you strong enough to ask your customer’s or prospect’s for their honest opinions on those three areas of your business? If not contact me and I will gladly do that for you. To do that e-mail me at timothygibney@sympatico.ca. In the subject line state ‘Identity Crisis’.
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