Do you like to listen to interesting stories?
I believe that the majority of people enjoy stories that are interesting. So why don’t we tell business stories that are interesting?
Is it that we think that people will be bored hearing our stories? Or is it that we think that stories don’t belong in business situations?
If you look at what effective marketers do, you will see how they describe their business in great detail using stories. They use words that will engage customer’s imagination; they use stories to make the purchase of their product or service meaningful.
What is stopping you from doing that with your clientele?
If you would like great information on this go to – http://www.corpstory.com/
This is the web-site for the author and pioneer in the field of business story-telling Evelyn Clark. She is recognized among her peers as the expert on storytelling for organizations. She has been featured in publications from Seattle to New Delhi, she has worked with global leaders in business, government and nonprofit organizations.
Leave a Reply