Do you really understand the value of a customer?

Do you understand that the value of a customer exists long after you’ve made the first sale with them?
I say that because everybody knows someone else. If you have treated a customers with respect and kept in contact with them – don’t you think they will tell others? Of course!
So how are you treating your customers? Are they just a number? Or have they become part of your business family? There is a big difference, isn’t there?
How can you make your existing customer’s part of your business family?
When can you start doing this?

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