Do you want your marketing to blend or to pop?
This is a question that all people who are interested in creating effective marketing should be able to answer.
This is also the difference between a person who understand the key aspects of marketing and a graphic artist.
Most graphic artists have a fondness for art and gravitated to become graphic artist because they wanted to earn a living. If a picture tells a thousand words, then art it is not meant to tell a specific story. A marketing piece is developed to tell a specific story – the story of what is important in your business at that time. So the person who understands the key aspects of marketing will;
- be aware of making your intention clear and easily grasped,
- use your best idea as the headline, and
- make sure that the layout is minimal and orderly.
These are just a few things a professional marketing person will know and use.
Now that you know these standards, when will you use them in your marketing?
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