Does this T.V. ad sell you on buying the product or just amuse you?
Often we stop to view ads that are really cute or exciting. They may attract us, but do they get us motivated enough to go out and buy the product or service?
I mention this because it is only through attracting clients and getting them to exchange their money for our products or services that we know that an advertisement or the marketing worked.
If you have the opportunity I would appreciate it if you would give me your comments after you have viewed this commercial. Just cut and paste it in your browser. Then click on the arrow to start the commercial.
http://davaidavai.com/2011/05/04/dirt-devil-the-exorcist-revisited/
Here is a comment that someone sent me directly.
I am not fond of commercials that are too much performance and not enough about the product. However, in this case the implication of the power of the vacuum is, at least, a far fetched comment on its value. The ad is memorable and the connotation of the Exorcist in relation to the Dirt “Devil” works in that way as well developing product recognition. That said, it does not make me want to go out and buy a Dirt Devil.
Ed