Does your marketing include customer service?
Over the years I’ve noticed that many companies spend a lot of money promoting their company, product or service.
The wonderful thing is that they are well known in their service area. The saddest thing is that their customer service is atrocious. Let me give you a couple of examples;
- You make a promise to your customer, and don’t keep that promise.
- You promote yourself as the ‘best’ at what you do, then you deliver second rate products or service.
Can you see the challenge with this?
Did you know that according to the BIGresearch survey, 17 percent of customers will leave after a single service blunder? Another 40 percent will leave after two instances of poor service, and 28 percent more are out the door after three. So for 85 percent of your customers, it is three strikes and you’re out.
So what are you doing to improve your customer service – today?
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