Has the money you’ve invested in your marketing paid off?
Now that the hype of the Super Bowl commercials has worn off, let’s take a look at it seriously.
I know that for many of the multi-national companies they are spending millions of dollars on ads to get people like you and me to remember their name. But does it work long-term? Have you bought a Chevy truck in the last week? Is there a new Acura parked in your garage? If your answer is no, has their marketing had immediate pay-offs?
I would like to address this issue from the basis of a small business. Over the years I’ve seen many small businesses try to operate their marketing like multi-national companies. Sadly this doesn’t work!
I say that because most small businesses are not known well enough for how their products or service benefit the customer. What that means to you is that until your product or services are really distinguishable from your competitors your name recognition marketing means nothing. All that your marketing is doing is giving the media outlets a regular income.
Marketing needs to educate or inform. This education or informing is not proclaiming your company name! It is about how only your product or service can solve potential client’s problems.
Is that what your marketing is doing?
If not, when can you start to do this?
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