Have you considered abandoning the traditional media?

Many businesses have made this choice, but has it been the right choice?

The way to find out is to understand your target market. In order to do this you need to ask them questions, such as;
•    What magazines, newspapers, email newsletters or blogs do they read?
•    What television programs do they watch regularly?
•    Do they watch online videos?
•    Whom do they do business with on a regular basis?
•    Do they network online and/or offline?
•    How do they prefer to interact by e-mail, in person or other ways?

The reason for this blog is to make you aware that many businesses/marketers have abandoned Yellow Pages for Google Places and the like. The challenge is that many of their target prospects still prefer the Yellow Pages. This is particularly true of the 55-plus age consumer market. When you find out the answers to the above questions you can make an informed decision.

Now you have to ask yourself are you an astute marketer that asks questions, or are you just going with the flow?