Have you differentiated your business in your advertising?
Creating an ad is just more than putting your name on it, isn’t it?
The other day I was looking at a publication and noticed that each company’s advertising had great pictures and a few slogans. The ads were so similar that one logo or company name could have been substituted for another. The problem with these ads was that they didn’t identify anything special about any of the companies.
Copy differentiates one company from the other. You probably think that people don’t read copy in advertising. Well research has proven that if an ad is done effectively, the copy is read. In order to get people to read your ad in it’s entirety you need to grab their attention with a headline then expand on the headline with copy. This copy is a full explanation about what the headline offers and what makes you distinctive.
If you aren’t doing that, contact me today at 519-539-2267.
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