Have you ever heard of the Law of Averages?

This relates greatly to the sales professions, doesn’t it?

It is a formula to help sales people so that they are not to be bothered by whether the prospect buys or not. I know there is a challenge in this!

It is because sales people can start to feel indifferent in their approach to the prospect as well. They have had the Laws Of Averages branded in their brain and in my opinion they become average in their attitude as well.

So what is the solution?

I believe it is to view your work differently. For example if the Law of Averages in your business is for every 10 prospects you contact you should book 3 appointments and make 1 sale, you need to change that.

You need to raise your standards in all aspects of your business so that you believe that for every 10 prospects you contact you should book 6 appointments and make 2 sales. Then after this has become a part of your life, you can raise your standards again.

Doesn’t this make more sense than falling back into being average?