Have you felt that you are being bombarded with too much marketing?
Well you are not alone!
According to Yankelovich Partners, 65% of the people they survey felt constantly bombarded with too much marketing and advertising.
The key question for me is why do people feel that way?
I am going to assume that the people they surveyed are the same type of people who live in my area in North America. The reason for my statement is that when I look at web-sites, newspapers or magazines or billboards, all of them are shouting ‘look at me, look at me’.
I have not seen any marketing recently that is focused on the needs or wants of a person. Due to this people are going to feel that they are being bombarded.
What can you do with your next marketing to appeal to the needs of your potential client?
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