How do the executives in the study by Deloitte with Forbes Insights assess their overall talent management program?

This was very revealing;
  • 20% of the executives feel that they are world-class,
  • 43% believed they are world-class in some areas,
  • 26% felt they were adequate but needed to improve,
  • 7% were getting by but needed significant improvements, and
  • 4% were under-performing and needed radical improvements.
I say this is revealing because these companies are among the best in the world. A closer look at the data reveals that self-described “world-class” firms are setting a different talent agenda than their counterparts at other companies. The world-class firms strategic approach to talent includes having a plan and aligning their business and talent goals.
My questions for you are;
  • Do you have a plan?
  • Are your business plans aligned with your talent goals?

You may wonder why I spent this week discussing this study and including it in a marketing blog. My reason is very simple – the talent you have relates to and give life to all of your marketing. 

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