How do you market to the next generation?
This generation has been called ‘Generation Y’. They were born between 1980 and 1994. They have had their lives defined by very unique moments in history. These range from 9-11, to the economic crash of 2008, Twitter and YouTube.
When I wrote Twitter and YouTube it shows how much they are influenced and connected to technology. They are also very educated, with over 60% having achieved a post secondary education.
So what does this all mean to you and your marketing efforts?
In order to connect with the ‘Generation Y’ you are also going to have to use social media in a more prominent way. You are going to have to be more up to date on trends and education in your particular industry and display this with social media.
So what is one step you can take today to become more up to date in your particular industry and start to connect with ‘Generation Y’?
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