How many marketing messages do we get every day?
Back in 1992 it was about 2,000 per day, you may be surprised to hear that in 2009 there were over 30,000 commercial messages per day. Due to this you have a clutter problem if you want to market your business effectively.
So what is a person to do?
First of all you need to realize that this clutter can have a great impact on the cost of promoting your business. Secondly you need to differentiate your product or service from your competition.
Differentiating what you do for the client is and has been the key to any long-term business growth. If you want to differentiate your business you have to know what your business stands for. When someone asks you what you do, you need to use verbs that describe what you do as an expert in your field. If you can find ways to use numbers this will also increase your credibility and finally you need to identify how you solve a deep need for the customer.
When are you going to take action and differentiate your business?
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