If you are in sales do you find it hard to work with some business owners?
Could it be that you don’t understand their attitude?
Let me give you an example; an advisor approaches you with a unique suggestion that they would like to help you out with. It is in an area that you are having difficulty with. Do you automatically say no or yes?
Let’s look at the types of owners, so you can judge where you fit;
- The ‘ill-tempered’ lone proprietor who is skeptical of any advice.
- The ‘do it yourself’ owner will listen and is very confident in their own ability.
- The ‘unprepared’ are as their title states are not organized.
- The ‘second career’ business owners are likely to have a trust issue with you.
So what do you do?
You have to get more creative in your approach if you want to connect with more business owners. You can’t do business the way you’ve always done it. You have to improve your own abilities to get them to say – ‘Why not?’ to your proposals.
What can you do today that will help you get more creative in your approach?
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