“I’ll do it myself!”
How many times have you heard this from a child? While I believe independence is a great quality, I wonder if at times in business and life our independence hinders us.
Consider this real life example; a woman has severe pain behind her eyes and is taking pain killers to lessen the pain. Two days later she is rushed into a hospital and is diagnosed with an aneurysm (a blood-filled balloon-like bulge in the wall of a blood vessel). At the end of the day, the reason why people have doctors is because they don’t have that expertise themselves.
It is the same reason why I get comments like this; “In the past we just pieced together ideas from many different sources for an ad. Then we would try to blend it so that it would work. With what you’ve done is listen to what we wanted to accomplish with an ad and then used your expertise to improve our idea so that it worked.” A. Waldner
To bottom-line it, the reason why business people have specialists is because they don’t have all that expertise themselves.
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