Is it true that many business owners are out of touch?
Well ‘out of touch’ may be harsh, but unaware of how to promote their business more effective is right on. The reason I write ‘out of touch’ is because the other day I saw an ad in our local paper that stated that this company offered ‘quality work – professional service – competitive price’.
The question I have is; what does ‘quality work – professional service – competitive price’ mean to the owner of that business? Does their definition of those terms mean the same to each customer?
Yes, we all have different definitions of every word that is said. It is the responsibility of a business to define the work they do, not give a few words for the customer to guess at.
When are you going to start to define the work you do for your potential customers?
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