Is your business card giving you more than its perceived value?
You may be wondering what I am talking about.
I now believe that a business card can be used more effectively than I’ve used it before. The reason why my attitude has changed was because of a number of incidences in my business life.
For years a business card for me was just a give away. Now I know it can be used to really draw attention to the type of work or service I am offering. Let me give you a few examples;
- You meet someone and had a very quick exchange of ideas. The person says they would like to continue the discussion. When you give them your card, what would be wrong with putting a couple of words on the card to remind them of what you were talking about?
- What about including a unique logo on your business card that is a graphic example of the type of work you do. After you give them you card you state; ‘By the way you might be interested to note the graphic I have on your card.” Then you take a few seconds to explain what it means. Can you see you how your introduction will be more memorable?
These are just a few examples on how you can use your business card for better results.
When will you update your business card?
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