Is your life like an emotional roller coaster?
It appears that this may be good for your clients.
No, I am not telling you to treat your clients poorly. What I am writing about today is from some research that was conducted by Thales Teixeira and published in the Harvard Business Review.
It appears that when people are watching marketing they pay attention for only a short period of time. They found out that ads that put viewers into a stable emotional state are not effective in keeping them for a long time.
What they did uncover though is that if you build an emotional roller coaster into your video advertising your viewers will continue to watch. The article went on to say that this fits very closely with our ability to adapt to different circumstances.
This is done with movies, so why can’t you do it with your marketing efforts?
So what can you do to be more effective in your approach to marketing to your clients?
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