Is your marketing an expense or an investment?
In other words, how do you view you marketing?
It is my opinion that when it comes to marketing it can be placed in both areas. This is because if you view your marketing as an investment you will think long term. That is if you market your business in a proper and consistent way. This proper and consistent way is all about introducing those potential clients to the benefits that you offer, as compared to your competition.
If still you view your marketing as only an expense, it means that you are not being effective at introducing the benefits that your business offers. You are probably promoting discounts or sales events in your advertising.
We all need to examine our marketing and decide if we are discounters or professionals.
What is your decision?
Leave a Reply