Is your marketing giving you less bang for the buck?
Are you getting fewer prospective customers inquiring about what you do?
Could it be that you have forgotten one of the keys to effective marketing?
There are many keys to effective marketing, but the one I want to speak about today is the tendency to push your company, product or service. It is a proven fact that if you have to brag in your marketing you are missing something in your understanding of what prospects are looking for. There are more effective ways of showing the client how good you are than what many businesses are doing today.
By building rapport at the beginning of a relationship you become what I consider a service professional. This needs to start with your marketing. It is done by being informative and shows that you are interested in serving the prospect in the best way possible.
This is one way you can differentiate yourself from the ‘pitch’ men.
Do you want it to seem that you are just interested in yourself?
What impact will that have on your business long-term?
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