Some of the ‘old’ words are very intriguing in today’s world, aren’t they?
The word fortitude is a great example isn’t it?
Fortitude also means strength, courage, resilience and staying power. I know that great companies and great people show fortitude because a great company and great leadership never rest. They are never quite satisfied as they are always looking to beat not only the competition, but better them self.
What are you doing to bring more fortitude to your business and you?
Your future depends on it, doesn’t it?
Excellent reminder of a very valuable word that signifies a wordly value sadly in short supply today. (pardon the semantics)
Two types of fortitude in short supply, moral fortitude and what has been referred to as “intestinal fortitude” or a good supply of plain old fashioned guts.
Peter, I always enjoy how you add value to what I’ve written. Thanks.