Was that the least you could do?

This issue came to light the other day when I got an e-mail from a friend of mine. We were discussing what took place regarding a business situation. He said that ‘at least’ ___ happened.
The terminology ‘at least’ scares the hell out of me. It does that because when we are doing or getting ‘the least’ we aren’t getting much, are we?
I know that we should all be striving to give more than is expected. In order to give more than expected we need to give until it hurts. I know that we live in a world that doesn’t like any pain, but can you imagine if you and your staff gave more than people expected. You business would be talked about in positive terms by all of your clients. Now that is great marketing!
What is one way that you and your business can give more today?

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