What directs you in your decisions?

The other day I was speaking to a client of mine. I was asking him some questions about how he made decisions. His responses were very enlightening.
It became very obvious by my third question that he made his decisions based on his character versus his reputation. He reinforced what I’ve always thought of him. He is an honest person who cares very deeply about his family.
There is a difference as reputation is all about what the outside world thinks you are. Character is all about who you really are.
In your decisions are you worried more about your reputation or your character?

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