What have you pioneered in your business or industry?

Is pioneering new products, ideas or services in your business or your industry important?

The reason why this blog post came to completion was because of a wonderful article I read in the National Post by Jonathan Kay. The entire article can be read at this link; http://fullcomment.nationalpost.com/2013/01/12/jonathan-kay-understanding-the-chicken-mcnugget-upon-the-death-of-its-creator/

Now getting back to the point of this. Fred Turner who was the CEO of McDonalds from the mid 70’s to the late 80’s died in early January. He pioneered many of the food items that we still buy at McDonalds, such as the Egg McMuffin and the Quarter Pounder. But according to the writer Kay it was the Chicken McNugget that changed the way we eat fast food. When I read the words ‘changed the way we eat food’ I said to myself ‘That is a success!”

Success is what we all want isn’t it?

So why don’t you try to pioneer new products, ideas or services in the business you are in?

I think there is only one reason for that. It is because we are not that adaptable. We are stuck in the rut of group think. That is we believe that nothing new can be invented in our industry. What a shame! If people thought that way with the internet you wouldn’t have all the new gadgets that you are using today.

Can you find one hour per week to sit in the classroom of silence and develop some new and pioneering ideas for your business? Of course you can!

But are you willing to do it?