What is it that makes some companies outstanding?

In other words, what can we learn from other companies to improve our businesses?

You must go beyond what is expected by your customer’s. As a business, you need to do the things that people would not expect.

Let me give you an example. At Disney World if a child accidentally drops an ice cream cone; the procedure is that the staff member is to stop whatever they are doing, find out what flavor the child had and get a replacement for the child.

Do you think the parent’s will tell their friends all about this event? Of course!  Then ‘the story’ will become viral all over the neighborhood. When these neighbors are planning a family vacation, where do you think they will go? Of course Disney World!

What can you do in your business that that will make it an outstanding in your customer’s minds?