What is the perceived value of your product or service?

When I say perceived value, I mean your client’s view of what you offer.

Is it perceived as high or a low benefit to them?

The way to understand your client’s perceived value is by stepping back and viewing how they approach your product or service.

In their initial approach are they only concerned about price? If so, you need to re-consider the marketing of your product.
Is after you’ve spoke to them, their focus is still based on price, what is the problem? Is your sales process based on price? If so, maybe it is time you reviewed how you sell?

The key aspects to increasing your client’s perceived value for your product or service are;

1. Raising the trust level in your business actions.

2. Using a ‘sales’ process that is based on helping the client.

3. Creating a product or service that gives value for the client’s investment.

What can you do to improve those areas of your business?