What is your product/service guarantee policy?

You don’t have one, maybe you should read on.

When Domino’s Pizza was originally started they stated that their customer’s would have delivery in 30 minutes or less, or it would be free. That was quite a plan, and it caused nothing but grief for their competitor’s. It has changed over the years due to a number of circumstances, but this policy helped make Domino’s Pizza into a recognized brand.

The key thing to remember is that they never promised the best tasting pizza or even a good pizza – they just focused on fast delivery.

What can you do today that will knock the socks off of your competitor’s?

What plan or policy can you implement that will cause your competitor’s grief?