What makes a company brilliant?

The Editor in Chief of Entrepreneur magazine recently posted this on their web-site and I would like to share with you.
“…our annual list of 100 Brilliant Companies, who have coupled genius and execution to fantastic — and, in many cases, fantastically lucrative — ends… The brilliance runs the gamut, from a deal site aggregator recognizing a void in a crowded sector to a service that simplifies the notoriously difficult process of creating an app.”
In the video she pointed out the following about brilliant companies, they;
  • have brilliant leaders,
  • innovate and re-invent old business models,
  • have deep relationships and a deep understanding of who their customer is,
  • have created a sustainable revenue model,
  • are passionate and believe in what they are doing and bringing to their tribe, and
  • are more guts than spread sheets.
What can you do to move closer to the model presented above?

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