What meaning do you give your product or service?
Frankly your meaning doesn’t mean a thing to the potential customer!
I say that very sincerely, because it is what the potential client believes is all that matters. That is the reason why you need to communicate with satisfied clients before you start to explain what your product or service will do for potential clients.
One of the best questions to ask is; ‘What expectations did you meet regarding this (product or service)? When you get their answer do a little more probing so that you really understand the meaning they have for what you are selling.Then you are in a better position to help potential customers. Then carry on with the questioning so you can find out what needs the potential clients are trying to fulfill.
Does this make sense?
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