What value do your clients receive from you?

What is the value proposition that makes you better than your competition?

Our potential clients are always asking ‘What’s in it for me?’ So what is it that you do that really benefits your clients? Answer the following questions and you will be closer to understanding what’s in it for your clients;
•    Do you really understand their objectives?
•    Are you a ‘buyer’s assistant’ in helping your clients buy?
•    Is your solution always viable for their wants or needs? How do you know that?
•    Do you have a process of measuring whether what you provided really helps your clients?

When are you going to answer these questions?