When I look a billboards, they only contain usually a large picture and some sort of a head-line, what’s wrong with that?
Nothing, if you are a very well known company that people only buy one type of product from, for example McDonald’s.
For a small local business, you aren’t going to use a billboard with much return on your investment. For small businesses you need to use a form of advertising that gives you the opportunity to use copy to explain what makes you different in the prospective clients eyes. The reason for this is because copy (the wording) is the heart and soul of any small business marketing. This because you want to differentiate yourself in more than price, don’t you?
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