When was the last time you went on a date?
If that is some time ago think back.
I believe that dating and marketing are the same in many ways. If you come on too strong no one will be interested in you. In fact I believe there is only one reason for being pushy in a sales appointment or date it is because you just want to close the deal. You have not thought about the other person.Their thoughts or their feelings.
On the other hand, there is nothing wrong with creating a sense of urgency. But it does make more sense if you relate it to the prospective client’s wants.
What can you do today that will make you ‘court’ or persuade your clients more effectively?
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