Why do the statistics and the opinions of business owners disagree?
In our local newspaper recently there was an article about how retail sales had risen in our province, but not in our area.
Sadly in the article the business owners made comments like;
- “People only buy what they need.”
- “A lot of people are not buying.”
- “Times are tough. Very tough.”
Is there any doubt as to why their retail sales had not risen like the rest of the province? Yes the business owners they interviewed are talking like it is the end of the world. Don’t they realize that the marketing of their business starts in the brain of the owner? Times can be tough, but with a little bit of ingenuity and brain power; tough times wise can be turned around in a heart beat.
Have you fallen into this negative trap?
What can you do to get out of it today?
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